It seems blogging is no longer good enough and Podcasting is the way to go. Although it has been around for a few years the popularity of podcasting is increasing. Now, having just written these last two sentences I can’t but notice a number of words (Blogging, Podcasting, Podcasts) I’ve chosen to use are underlined in red – meaning spelling mistakes. My friend Tibor was recently accused of misspelling in one of his posts (Burn Out Is An Avoidable Ritual In Sales!) and so conscious not to upset the reading public podcasting might be the way to go! Of course Tibor’s spelling was correct; he just used a few well placed ‘u’ that our American cousins omit.

So when talking of podcasting where better to start than Tibor’s podcast – What’s in Your Pipeline – he declares that the pipeline is core to sales success, as in sports, a strong core allows you to excel in all other areas of your sport. As with sports, keeping a strong core or a healthy pipeline is more about discipline and proper execution.  In this podcast he discusses key elements every sales person can put into practice to ensure a consistently healthy and vibrant pipeline. Well said Tibor!

Having a strong pipeline will help deliver success and with success you become one of the top performers – but is money enough to motivate them – not according to Will Fultz. Listen to his dulcet tones on the Sales Management 2.0 website – Rewarding Your Top Producers.

And talking of dulcet tones, then you would be hard pushed to listen to anyone better then Skip Anderson talking about getting your prospects to make a decision and get off the buying decision fence. Listen to his latest in The Essence of Selling series.

I’m not sure how many dulcet tones one can handle at any one time, but Ian Brodie’s from the North of England has a good podcast up about lead nurturing. He tends to specialise toward professional service firms but the advice is relevant for all those looking to build a sustainable pipeline. Sales Excellence Podcast - Episode 4 - Lead Nurturing.

Having earlier mentioned a series… then you can find a number of excellent podcasts by visiting - The SymVolli Sales Performance Management Podcast.

And finally for something different and I always find that I can rely on Karl the sales evangelist Goldfield to do something different. Karl has taken the next step and moved into TV and the next episode of Sales Evangelist TV in the Taking your Message to the Street Series will be “Thinking About Thought Leadership?” The focus will be on what it means to become a thought leader. Learn more about the benefits of building a reputation as an expert in your industry. Visit Sales Evangelist TV on Wednesday, May 6, 2009 at 7:30pm PST.

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