Just another thought…
29
Aug 08
Aug 08
If you don’t understand your value… why would your customer?
Colin and First Border provide individual salespeople with the skills to make them successful business men and women who can maximize simultaneously their own rewards and those of their sales teams.
Many of Europe's largest telecommunications, IT, retail, and professional service companies are already reaping the benefits of First Border's unique approach to sales training.
If you don’t understand your value… why would your customer?
4 Comments
Certainly, the shortest post I’ve ever seen you write. But, like a great poet you have caused me to think. Understanding the value of one’s products and services is a critical step before being able to position them, price them and present them.
Short but sweet!
Its funny that most of the comments on this post will be longer than the post itself! You do make a very powerful point though. If you can not get excited about your product why in the heck would I?
Thanks for sharing!
-Brad
As an engineer who has made the leap in sales I find your blog inspiring.
The biggest problem in my job is to get someone to see me but its catch 22. If they can see me then they arent busy so they wont be placing orders with me. If they are busy then they wont see me.