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Just a Thought
Posted by Colin Wilson
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8
Aug 08
Aug 08
If you don’t find what you are selling exciting or compelling… then why should your customer?
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About Colin Wilson
Colin and First Border provide individual salespeople with the skills to make them successful business men and women who can maximize simultaneously their own rewards and those of their sales teams.
Many of Europe's largest telecommunications, IT, retail, and professional service companies are already reaping the benefits of First Border's unique approach to sales training.
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4 Comments
Short but sweet!
Some people might say that there are some products that by definition aren’t exciting or compelling. I am reminded of the film “Planes, Trains and Automobiles” where John Candy’s character sells shower curtain rings. Not essentially an interesting product but his zest for developing relationships was the counter to this.
Even if there isn’t anything compelling about a product, there is something compelling about solving a need or developing a relationship. That too is something that customers will pick up on.
Great post Colin! To the point and powerful as always!
Very, very to the point and powerful, Colin. “Compelling” and “exciting” are two of my favorite words when it comes to presentations.
-Skip Anderson