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	<title>Comments on: Solution Selling or Selling Solutions</title>
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	<link>http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/</link>
	<description>Strategies and tools for successful selling, making your number, and increasing your commission.</description>
	<pubDate>Fri, 12 Mar 2010 01:48:31 +0000</pubDate>
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		<title>By: Solution Selling</title>
		<link>http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-15345</link>
		<dc:creator>Solution Selling</dc:creator>
		<pubDate>Mon, 01 Feb 2010 13:39:01 +0000</pubDate>
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		<description>Asking the right questions during the sales process can heighten your understanding of, and demonstrate your competence and commitment to solving, your client's biggest problems.As the saying goes, don’t confuse telling with selling. Rather than talking to the customer about what your product can do, use questions to lead the customer to the natural conclusion!</description>
		<content:encoded><![CDATA[<p>Asking the right questions during the sales process can heighten your understanding of, and demonstrate your competence and commitment to solving, your client&#8217;s biggest problems.As the saying goes, don’t confuse telling with selling. Rather than talking to the customer about what your product can do, use questions to lead the customer to the natural conclusion!</p>
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		<title>By: Tim J.M. Rohrer</title>
		<link>http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-1775</link>
		<dc:creator>Tim J.M. Rohrer</dc:creator>
		<pubDate>Tue, 03 Jun 2008 15:06:10 +0000</pubDate>
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		<description>Colin,
Selling solutions to customers problems requires an understanding of the problem as you have correctly stated.  Unfortunately, most sellers a) don't have any idea how to uncover the client's problems or b) never speak to the person with the problem (choosing instead to speak to the assigned agent.)  As a result, the solutions don't even address the problem half the time!</description>
		<content:encoded><![CDATA[<p>Colin,<br />
Selling solutions to customers problems requires an understanding of the problem as you have correctly stated.  Unfortunately, most sellers a) don&#8217;t have any idea how to uncover the client&#8217;s problems or b) never speak to the person with the problem (choosing instead to speak to the assigned agent.)  As a result, the solutions don&#8217;t even address the problem half the time!</p>
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		<title>By: Brad</title>
		<link>http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-1768</link>
		<dc:creator>Brad</dc:creator>
		<pubDate>Sat, 31 May 2008 20:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-1768</guid>
		<description>Colin,

I really enjoyed this post because it got me thinking. Every salesperson is really a solution provider.

The car salesman solves transportation issues, mortgage bankers housing issues, and the hot dog vendor hunger issues... The real key to solution based selling is determining what the real problem is understanding it, and then formulating a solution to the problem. 

Most salespeople assume a solution to a perceived problem than then try to force the customer into their box. 

If we want to bee seen as solution providers we need to act like one... 

-Brad</description>
		<content:encoded><![CDATA[<p>Colin,</p>
<p>I really enjoyed this post because it got me thinking. Every salesperson is really a solution provider.</p>
<p>The car salesman solves transportation issues, mortgage bankers housing issues, and the hot dog vendor hunger issues&#8230; The real key to solution based selling is determining what the real problem is understanding it, and then formulating a solution to the problem. </p>
<p>Most salespeople assume a solution to a perceived problem than then try to force the customer into their box. </p>
<p>If we want to bee seen as solution providers we need to act like one&#8230; </p>
<p>-Brad</p>
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		<title>By: Brilliant: Two more uber posts from the sphere &#124; startup sales mentor</title>
		<link>http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-1767</link>
		<dc:creator>Brilliant: Two more uber posts from the sphere &#124; startup sales mentor</dc:creator>
		<pubDate>Sat, 31 May 2008 19:26:22 +0000</pubDate>
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		<description>[...] http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/ [...]</description>
		<content:encoded><![CDATA[<p>[...] <a href="http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/" rel="nofollow">http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/</a> [...]</p>
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		<title>By: Karl Goldfield</title>
		<link>http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-1763</link>
		<dc:creator>Karl Goldfield</dc:creator>
		<pubDate>Thu, 29 May 2008 14:11:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.firstborder.com/sales-blog/2008/05/28/solution-selling-or-selling-solutions/#comment-1763</guid>
		<description>Colin,

This is an interesting reminder that we are all trying to deliver results. In sales, we all too often get caught up in what we are trying to accomplish, instead of what our potential buyers are trying to do. If we shift our thinking to problem solving and difference making, we tend to see greater returns.

KG</description>
		<content:encoded><![CDATA[<p>Colin,</p>
<p>This is an interesting reminder that we are all trying to deliver results. In sales, we all too often get caught up in what we are trying to accomplish, instead of what our potential buyers are trying to do. If we shift our thinking to problem solving and difference making, we tend to see greater returns.</p>
<p>KG</p>
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