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About Colin Wilson

Colin and First Border provide individual salespeople with the skills to make them successful business men and women who can maximize simultaneously their own rewards and those of their sales teams.

Many of Europe's largest telecommunications, IT, retail, and professional service companies are already reaping the benefits of First Border's unique approach to sales training.

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Well, WE think it’s clever

Posted by Colin

3
Dec 06

I wrote in my post yesterday that our Qualification tool would be free - for now. What did I mean? Well, we think we’ve hit on a pretty good idea that motivates you to download the tools as they become available and drives us to get each new tool out the door as soon as possible.

Whenever we release a new tool (with the exception of Focus, because that’s, well, exceptional) we’re going to make it available for nothing. You can just download it. However, as soon as the next tool is available (for free) the previous tool reverts to a price we think is fair.
So, by our reckoning, that means you guys stay on your toes and download the new tools as soon as they appear (with the added benefit of improving your performance and raving about our tools to your friends and colleagues) and we get fired up to produce the next tool in the series so we can start charging for the one that’s getting so popular.

What do you think?

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