Sales people can’t be world-class professionals
Nov 06
In today’s Marketing Sherpa newsletter there is this line from a review of a new book called “Sales Autopsy”:
Culled from his 600+ collection of blunders and sales-gone-wrong stories, Seidman also gives seven ways world-class professionals distinguish themselves from salespeople.
So, there’s your choice: you can be a salesperson or a “world-class professional”. You can’t be both.
It won’t surprise you to learn that we don’t agree with this at First Border. After all, a “world-class professional” is just another way of describing the Entrepreneurial Salesman.
What do you think?
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