Whenever I start looking through my diary to set some dates for appointments I find myself having to take into account one holiday season or another. Easter was a week or so ago. You can’t sell then because people take an Easter break. Before that it was Christmas and we know what that’s like. But that’s just the official holidays. Between Christmas and Easter you can struggle to get to anybody who enjoys skiing. Then, between Easter and the summer we have Whitsun and a couple of Bank Holidays. Do you guys in the USA have Whitsun?

Speaking of the US, how much time do you think you lose over Thanksgiving? Here’s an idea. You know how companies use follow-the-sun support? What about implementing follow-no-holiday for selling. The UK is good for selling over Thanksgiving, for instance. Australia, New Zealand, and South Africa will be good for selling in July and August because it’s deepest winter. Of course, you may have a South African client who likes skiing so they’ll shoot off in July or August to a South African ski resort – yes, South Africa does have ski resorts! (http://www.webpro.co.za/clients/ski/sanipics.htm). And there are quite a few countries that don’t celebrate Christmas, so if you need to keep your quota going during the festive season, they could prove a good bet. Maybe. Maybe not.

So when is the best time for selling where?

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